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stx Corporation

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Promotion and Support

STX word logo is one representative form of identifier that best expresses formative properties and foundation of symbolism for STX.

Therefore, when deploying an STX word logo, it should be produced in compliance with regulated dimensions, colors and locations. In principle, the production shall be based on computer data. No discretionary modification on this word logo is permitted.
When it is required, it should be drawn precisely following the ratios suggested by this grid system.

Dedicated Colors

Dedicated colors for the CIs of each STX affiliate are divided into primary and supplementary colors.

Primary colors are used as the color of the word logo. Supplementary color supports the primary color, and may be implemented as suited to the features of the applied item of interest. The expression of dedicated colors should be done through spot colors (Pantone) in principle, but it may be based on 4 basic process colors for the print of mass media such as newspapers and magazines. When producing, the specifications shall be based on computer data.

MAIN Color

PANTONE
185C

PEOCESS
M100 / Y100

LG Sheet
A9133

PANTONE
293C

PEOCESS
C100 / M70

LG Sheet
LA9665

SUB Color

PANTONE
C/G 11C

PEOCESS
B80%

LG Sheet
LA9012

PANTONE
293C

PEOCESS
B15%

PANTONE
877C

PANTONE
876C

PANTONE
130C 2X

Color Regulation

When deploying STX CI, in utilizing primary and supplementary colors, the harmonization on the application surface must be carefully reviewed.

When the word logo is implemented as positive, the base color shall be STX Red and STX Blue. If necessary, it may be expressed with Black, Dark Grey or Gold, Silver, Gold or Silver foil prints, or embossed print.
When implemented as negative, it may be expressed in STX Red/STX Blue or White, considering the brightness and saturation of the background color.

MAIN Color

Black

Dark Gray

SILVER

COLD

Signature

The signature is a set of vertical or horizontal combinations of STX word logo, the core of STX CI, and the logotype of STX Corp. under specific standards. An appropriate option shall be selected considering the circumstances of applied media and the layout of the applied space.

When the word logo is implemented as positive, the base color shall be STX Red and STX Blue. If necessary, it may be expressed with Black, Dark Grey or Gold, Silver, Gold or Silver foil prints, or embossed print.
When implemented as negative, it may be expressed in STX Red/STX Blue or White, considering the brightness and saturation of the background color.